About Me
Ayoub Khechab
I'm a UX/UI Designer based in Agadir, Morocco, with a specialisation in creating immersive, conversion-focused digital experiences. My work bridges the gap between human logic and visual language.
From wireframe to polished prototype, I work to turn ambiguous requirements into structured flows, always balancing user needs with business constraints. I believe great design is invisible: it simply feels right.
With hands-on experience across agencies, startups and freelance projects, I've developed a sharp sense for interaction design, design systems, and the kind of storytelling that makes a product memorable.
Languages
I speak your language
Experience
Where I've worked
Jul 2025 - Now
On-site
Laedx Digital Studio
UX/UI Designer
- •Designed the immersive 3D 'Coming Soon' website for LDS, including art direction, animations, and spatial structure.
- •Created HiveXperience's UI featuring smooth transitions, micro-interactions and a narrative-driven flow.
- •Designed interactive states (hover, active, error, empty) to reduce user friction and improve clarity.
- •Built and scaled a component-based design system with auto-layout & responsive constraints.
- •Delivered UI refinements for Novexperience, ensuring visual consistency and optimised user flow.
Apr 2025 - Now
Freelance · Remote
Mabelka
Freelance UX/UI Designer
- •Translated business goals into structured responsive layouts, aligning user flows with conversion objectives.
- •Designed conversion-focused landing pages, improving value proposition clarity and CTA hierarchy.
- •Delivered the full Crest Agency website (home, services, about, contact, projects).
- •Led IA, wireframing, prototyping and visual design end-to-end.
- •Collaborated closely with developers to validate feasibility and ensure implementation consistency.
2024 · 3 mos
Internship · Remote
XOCOM Ltd
UX/UI Design Intern
- •Redesigned a multi-module e-commerce dashboard (Sourcing, Orders, Invoices, Analytics).
- •Improved information hierarchy and navigation clarity for beginner and advanced sellers.
- •Created wireframes, Figma mockups, end-to-end user flows and navigation structures.
2024 · 3 mos
Internship · Remote
Psico
UX/UI Design Intern
- •Contributed to screen design for a mobile application.
- •Collaborated with the product team on user research and UX consistency.
Process
How I work
Discover
Research, interviews, and competitive analysis to understand the problem space.
Define
Synthesise insights into user personas, journey maps, and clear problem statements.
Design
Wireframes, prototypes, and visual design, iterating from low to high fidelity.
Test
Usability testing and stakeholder feedback to validate decisions with real data.
Deliver
Polished handoff with specs, assets, and close dev collaboration for pixel-perfect results.
Skills
What I bring to the table
UX Methods
- Wireframing
- Prototyping
- Usability Testing
- User Research
- User Flows
- Information Architecture
- Design Thinking
UI & Design Systems
- Responsive UI
- Component-Based Design
- Interaction Design
- Immersive Design
- Accessibility
- UX Writing
Tools
My daily toolkit
Beyond Design
When I'm not designing
I'm a gamer at heart. Strategy and RPG games fuel my problem-solving mindset.
I love photographing my surroundings, capturing scenes and architecture from my unique perspective.
Coffee is my design fuel. I've lost count of how many cups power each project.
I design best with lo-fi beats or ambient soundscapes in the background.
I speak 4 languages and love connecting with people from different cultures.
Let's build something great
Have a project in mind? I'd love to hear about it. Let's chat about how we can work together.